The reporter learned from Yichen Industry and Trade that with a sound supply chain system and precise market layout, the company's cross-border e-commerce business has achieved breakthrough development. Its clothes hanger products, including Eco-Friendly Hangers, Non-Slip Hangers and Versatile Hangers, have been successfully exported to Southeast Asia, North America, and the European Union market, becoming the company's new growth engine. As an enterprise that covers import and export of goods, sales of plastic products, and other businesses, Yichen Industry and Trade has been continuously cultivating overseas markets since expanding its foreign trade business in 2025.
In order to open up overseas markets, Yichen Industry and Trade has precisely targeted overseas consumer demand and launched customized hanger products that are suitable for different regions, covering multiple categories such as Eco-Friendly Hangers, Non-Slip Hangers, Versatile Hangers, plastic wide shoulder hangers and multifunctional folding hangers. The Eco-Friendly Hangers cater to the global environmental protection trend, the Non-Slip Hangers meet the practical needs of daily use, and the Versatile Hangers are favored for their adaptability to various clothing types. The products are sold through cross-border e-commerce platforms such as Amazon and Wayfair, and the annual overseas sales of a single brand have exceeded 12 million yuan. At the same time, the company optimizes its export supply chain, improves its product quality testing system, ensures that its products meet overseas market standards, and gains widespread recognition from overseas customers.
Relying on the convenient foreign trade environment and its own geographical advantages in Hangzhou, Yichen Industry and Trade continuously expands overseas cooperation channels and establishes long-term stable cooperative relationships with multiple overseas distributors, focusing on promoting its core products including Eco-Friendly Hangers, Non-Slip Hangers and Versatile Hangers. The expected increase in cross-border e-commerce exports by 2026 is 3 million yuan. In addition, the company is simultaneously expanding its online domestic market and relying on e-commerce platforms to expand sales channels, achieving two-way development in both domestic and international markets.
The company leader stated that in the future, they will continue to increase investment in overseas markets, optimize product structure, enhance brand influence overseas, and rely on technological research and development advantages to further upgrade Eco-Friendly Hangers, Non-Slip Hangers and Versatile Hangers, promoting personalized and functional upgrades of hanger products, helping Chinese hanger products go global.